Subject: Strategy / Change
- Subsidiary company part of a media group depends on technology model that might be too risky. Burn-rate in the low double-digit million area (€).
- Have the understanding that structures, decision-making processes and self-image have stopped during the time of economic success (1980s).
- Convey economic dilemma in the language used by the “solution owners” (middle management)
- Redefine core processes, top-down guidelines for employment reduction scenarios (20%/30%/40%), operationalization and implementation
- Intensive communication with workers council and employment office in all phases of the process.
- Annual savings in the double-digit million area (€).
- Redeveloped public reputation